Portfolio
Solat Energy
How We Ranked a Renewable Energy Business #1 on Google and Delivered 3,000 Clicks, 176 Calls, and 123 Conversions
Our Results
Overall Metrics:
3,000
High-quality clicks
123
Conversions
176
direct phone calls
$9,000
Total Cost
Summary of Results:
We helped an Australian renewable energy company dominate Google search results with a
top-ranking ad campaign. Over the course of a month, our expertly crafted Google Ads strategy
yielded:
• 3,000 high-quality clicks to their website.
• 176 direct phone calls from potential customers.
• 123 conversions, resulting in significant business growth.
With a total ad spend of $9,000, this campaign proved to be a game-changer, offering a
cost-effective solution for driving traffic and boosting sales
Pain Points of Renewable Energy Companies in Google Advertising
The renewable energy sector in Australia faces several hurdles when leveraging Google Ads:
1. Highly Competitive Keywords: Terms like “solar installation” or “renewable energy
solutions” are fiercely contested, often leading to high costs per click (CPC) and low ROI.
2. Low Search Visibility: Many businesses struggle to rank prominently, leaving them
buried beneath competitors in search results.
3. Inefficient Budget Allocation: Without proper keyword research and campaign
optimization, companies often overspend on irrelevant clicks or underperforming
keywords.
4. Lack of Conversions: Driving traffic is one thing, but turning clicks into calls and sales is a
challenge without the right strategy.
These challenges can leave businesses frustrated, with poor visibility and wasted ad budgets.
Our Winning Google Ads Strategy
When this renewable energy company approached us, they were struggling to achieve visibility in search results and were unsure how to optimize their Google Ads campaigns for success.
Here’s how we solved their challenges:
1. Keyword Research and Targeting:
We conducted in-depth keyword research to identify high-performing, low-competition search terms related to renewable energy. By focusing on geo-targeted keywords like
,,solar installation Australia,, “renewable energy solutions in Australia” and “solar
installers near me,” we attracted local, qualified traffic.
2. Optimized Ad Copy and Extensions:
Our team created compelling, SEO-driven ad copy that stood out in search results, emphasizing their unique selling points like affordability, eco-friendliness, and government incentives. We also utilized ad extensions like callouts, site links, and
structured snippets to enhance visibility and engagement.
3. Landing Page Optimization:
We ensured the client’s landing page was fast, mobile-friendly, and conversion-focused.
Clear CTAs, trust-building elements (like testimonials and certifications), and user friendly design led to higher conversion rates.
4. Budget Management and Smart Bidding:
Using Google’s Smart Bidding strategies, we maximized the ad budget to achieve the lowest possible CPC while focusing on conversions. By analyzing real-time performance data, we continuously adjusted the campaign to ensure optimal results.
5. Call Tracking and Conversion Analysis:
We integrated advanced call tracking and conversion monitoring tools to measure campaign success and provide actionable insights. This allowed us to identify what was driving calls and conversions and replicate those successes.
Summary
Our work transformed the client’s online presence and significantly improved their lead
generation efforts. The campaign:
• Positioned them as a top choice in the renewable energy industry in Australia.
• Delivered measurable results with tangible ROI.
• Streamlined their marketing spend, ensuring every dollar worked harder.
• Increased their customer base, driving long-term growth.
How Growth Catalyst Guru Boosted Humax Direct’s Revenue and Visibility
The Background
When South Korean tech giant Humax reached out to Growth Catalyst Guru, they had one goal:
to dominate Google’s search results and increase revenue for their flagship Freeview product,
the FVP-5000T. Competing against retail behemoths like Amazon, Currys, John Lewis, Argos, and
eBay, Humax faced fierce competition in every corner of the search landscape. These rivals had
global teams dedicated to securing those coveted top spots. But at Growth Catalyst Guru, we
knew that smart strategies could outshine even the biggest names.
The Results
GrowthCatalyst Guru’s strategy delivered exceptional outcomes:
• Dominating Google’s First Page: Humax now consistently ranks on the first page for all
core keywords, with significant upward movement in search positions.
• Revenue Growth: By targeting keywords with clear purchase intent, we transformed
rankings into tangible revenue. Here’s the impact on their flagship product, the FVP
5000T:
Before
After
The Keywords
To maximize Humax’s visibility and revenue, GrowthCatalyst Guru zeroed in on their Freeview
box range, especially the FVP-5000T. After analyzing search intent and revenue potential, we
selected high-impact keywords, including:
• “Freeview recorder box” (9,900 searches per month)
• “Freeview HD recorder” (1,000 searches per month)
• “Freeview recorder” (8,100 searches per month)
• “Set top box recorder” (720 searches per month)
These keywords were chosen strategically for their revenue-driving potential, targeting users
ready to make a purchase.
The Campaign
To help Humax climb the ranks and claim the top spot, we implemented a two-pronged
strategy:
1. Website Optimization:
We started by optimizing Humax’s Freeview page to ensure Google’s crawlers could effectively
understand and rank the content. This included:
• Refining on-page content for keyword relevance.
• Reconfiguring internal link structures to strengthen the site’s silo hierarchy.
• Enhancing page authority through structured improvements.
2. Ongoing Link-Building:
Once the foundation was set, we launched a robust link-building campaign. By securing
mentions on high-authority media websites, we boosted Humax’s brand visibility and domain
authority, propelling their pages higher in Google rankings.
Summary
Through smart optimization and strategic link-building, Growth Catalyst Guru helped Humax
outmaneuver retail giants and turn their website into a revenue powerhouse. If you want to
dominate search results and unlock new growth opportunities, let’s make your brand the next
success story!
Empowering Solar Businesses:14,964 Qualified Leads from Facebook & Instagram
Facebook leads for solar
Understanding the Pain Points of Solar Companies in Facebook Ads
- The solar industry faces unique challenges in the world of online advertising: 1. High Competition: Solar energy is a booming industry, but the competition for attention on platforms like Facebook and Instagram is fierce. Many companies struggle to stand out in crowded markets. 2. Complex Targeting: Identifying the right audience—homeowners interested in renewable energy—is no easy task, especially for companies new to digital advertising. 3. Unoptimized Campaigns: Without proper campaign strategy and ongoing management, businesses waste ad spend on irrelevant clicks and unqualified leads. 4. Skepticism About ROI: Many solar companies hesitate to invest in digital ads because they are unsure of the tangible returns. These challenges often leave solar companies frustrated, overspending, and seeing little to no results.
Our Solution: A Data-Driven Facebook Ads Strategy That Delivers Results
- When this solar client approached us, they were new to Facebook and Instagram ads, uncertain about the potential, and hesitant to dive into the digital marketing world. Here’s how we solved their problems: 1. Comprehensive Onboarding and Setup: We guided the client step-by-step, from setting up their Facebook ad account to integrating tracking tools like the Facebook Pixel. This allowed us to measure conversions effectively and optimize campaigns for success. 2. Audience Targeting with Laser Precision: Using demographic and interest-based targeting, we reached homeowners and individuals most likely to be interested in solar energy solutions. By analyzing data like income levels, location, and environmental interests, we ensured ads reached the right audience. 3. Creative That Converts: We crafted visually appealing and informative ad creatives, including carousel ads, video testimonials, and attention-grabbing headlines. Our messaging emphasized the cost saving and eco-friendly benefits of solar energy, resonating deeply with the target market. 4. A/B Testing and Continuous Optimization: We implemented rigorous A/B testing to identify the most effective ad formats, copy, and images. Based on real-time performance metrics, we made adjustments to maximize engagement and minimize costs. 5. Data-Driven Results: The result? 14,964 qualified leads at a CPL of $3.66, allowing the client to achieve a massive ROI on their investment in digital advertising.
Summary
By partnering with us, the solar energy company gained more than just leads—they gained
confidence in the power of digital advertising. The campaign:
• Increased their brand visibility in competitive markets.
• Boosted their sales pipeline, enabling them to close more deals.
• Optimized their ad spend, ensuring every dollar was spent effectively.
• Positioned them as a leader in their industry with a strong online presence
• Be the Next Success Story
• Are you ready to revolutionize your solar business and generate high-quality leads at an
unbeatable cost? Let us handle your Facebook and Instagram ad campaigns and position your
business for success.
Helping Solar Installers Shine Bright Winning with Digital Marketing
Industry: Facebook leads for solar
From Zero to 15,000 Monthly Organic Visitors
When Jordan Showers came to us with a vision of starting a solar company, we rolled up
our sleeves and got to work. Fast forward five years, and we helped build one of the
fastest-growing solar companies in Oregon. Here’s how we did it:
• Omni-Present Advertising Campaigns
• Google Search Domination
• Website Design & Development
The Results
Our digital marketing strategy powered Solar Energy’s rapid growth. In just five years, the
company reached impressive milestones that transformed its business
Organic Search Domination
We turned zero into hero! Monthly organic traffic soared to over 15,000 visitors, giving
Smart Solar Energy a massive boost in visibility and helping them attract a steady flow of
new customers
improved Search Engine Rankings
With targeted SEO strategies, their website claimed top spots for industry-specific
keywords, driving a flood of highly targeted traffic..
Strong Online Presence
We didn’t just build a website; we built a brand. From engaging social media channels to
glowing online reviews, Smart Solar Energy became a trusted name in the solar industry.
- Engaging Social Media: Eye-catching posts, informative videos, and customer success stories transformed their social media channels into a hub of activity, connecting them with audiences across platforms.
Online Reviews: With an active strategy to encourage and showcase glowing customer reviews, we turned their satisfied clients into passionate advocates.
Thought Leadership Content: Blogs, guides, and resources reinforced their expertise,
making them the go-to resource for anyone exploring solar solutions.
Consistent Branding: A unified voice and professional design across all channels built trust
and credibility at every customer touchpoint.
Increased Lead Generation
Thanks to an optimized website, tailored content, and strategic ad campaigns, qualified leads
poured in, and conversions skyrocketed. It’s safe to say their sales pipeline never looked
better!
